Benchmarking provides an inventory of creative changes that other
John Langley
companies have enacted
UK Barclays Bank executive
I believe in status symbols. Brooks Stevens
US industrial designer (1911–95)
Obsolescence never meant the end of anything,
Marshall McLuhan
it’s just the beginning.
Canadian media theorist (1911–80)
Quality … is not what the
Peter Drucker
supplier puts in. It is what the customer gets out and is willing to pay for.
US management guru (1909–2005)
Quality means fitness
Joseph Juran
for use. Fitness is defined by the customer.
US expert on quality management (1904–2008)
Profit in business comes from repeat customers, customers
W. Edwards Deming
…that bring friends with them
It is a capital
Arthur Conan Doyle UK author and physician (1859–1930)
mistake to theorize before one has data.
As a rule, software systems do not work well
David Parnas
until they have been used, and have failed repeatedly, in real applications.
Canadian software engineer (1947– )
To err is human—and to blame it on a computer is even more so.
Robert Orben
Comedy writer (1927– )
The more you engage with customers the
John Russell
clearer things become and the easier it is to determine what you should be doing.
Harley Davidson president (1950–)
Innovate or die.
Damon Darlin
Business editor, The New York Times (1956– )
We will try to create the conditions where persons
Akio Morita
could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
Excellent companies don’t believe in excellence—only in constant improvement and constant change.
Tom Peters
US management writer (1942–)
A company will get nowhere
Akio Morita
if all the thinking is left to management.
Japanese founder of Sony (1921–99)
Before you say you can’t do something, try it.
Sakichi Toyoda
Simplicity—the art of maximizing the amount of
Principles behind
work not done—is essential.
The Agile Manifesto (2001)
Simple can be harder
Steve Jobs
than complex: you have to work harder to get your thinking clean.
US Co-founder of Apple (1955–2011)
Almost all quality
Tom Peters
improvement comes via simplification of design, manufacturing, layout,
processes, and procedures.
Because of our inventory
Paul Bell
management, Dell is able to offer some of the newest
technologies at low prices
while our competitors struggle to sell off older products.
US former senior executive, Dell, Inc.
All we are doing is looking at the time line, from the
Taiichi Ohno
moment the customer gives us an order to the point when we collect the cash.
Regardless of how much workers move, it does not mean work has been done.
Taiichi Ohno
Working means that progress has been made.
I don’t understand why
Paul Foley
anyone would hold something up and proudly say, ‘I paid
more for this than I needed to.’
Managing director Aldi UK (1958–)
Improvement usually means
Shigeo Shingo
doing something that we have never done before.
Japanese industrial engineer (1909–90)
Manufacturing is more than just putting parts together. It’s coming up with ideas, testing principles and
James Dyson UK inventor (1947–)
perfecting the engineering, as well as final assembly.
Marketing mix represents the setting of the company’s
Philip Kotler
marketing decision variables at a particular point of time.
Marketing mix is the
E. J. McCarthy
pack of four sets of variables, namely product, price,
promotion, and place variables.
The marketing manager,
Neil Borden
as head chef, must creatively marshal all his marketing activities to advance
the short and long term interests of his firm.
The only thing we know about the future is that it will be different.
Peter Drucker
Consumers no longer
Chuck Martin US CEO of Mobile Future Institute
go shopping, they always are shopping.
Today, the potential to
B. J. Fogg
persuade is in the hands of millions…
US behavioral scientist
One thing I’ve learned is that you can’t push technology. It has to be pulled.
Bill Ford
US industrialist (1957–)
The incidence of …
Andrew Winston
greenwash—outright, purposeful untruths …
is probably not that high. But there’s an awful
lot … that gets close.
US environmental strategist
The customer can fire you by simply deciding to do business elsewhere.
Michael Bergdahl
US director for people, Wal-Mart (1954–)
Exceed your customers’
Sam Walton
expectations. If you do, they’ll come back over and over.
A brand that captures your mind gains behavior.
Scott Talgo
A brand that captures your heart gains commitment.
US brand strategist
A product can be quickly outdated; a successful brand is timeless.
Stephen King
UK advertising executive (1931–2006)
Products are made
Walter Landor
in the factory, but brands are created in the mind.
German brand expert (1913–95)
As companies became increasingly skillful strategy
Igor Ansoff
formulators, the translation of strategy into results … created paralysis by analysis.
High-growth products require cash inputs to grow.
Bruce Henderson
Low-growth products should
generate excess cash. Both are needed simultaneously.
A company should have a portfolio of products with different growth rates and
Bruce Henderson
different market shares. The portfolio is a function of the
balance between cash flows.
As entrepreneurs, we adore shiny new things. But don’t
John Warrillow UK entrepreneur (1971–)
forget to give some love to the (cash) cows that keep the business going.
Marketing is not the art of finding clever ways to dispose of what you make.
Philip Kotler
It is the art of creating genuine customer value.
The entire corporation must be viewed as a customercreating and customersatisfying organism.
Theodore Levitt
Selling is not marketing…. the entire business process [is] a tightly integrated effort to
Theodore Levitt
discover, create, arouse, and satisfy customer needs.
In practice, few messages
Philip Kotler
take the consumer all the way from awareness to purchase, but the AIDA framework suggests the qualities of a good message.
US marketing guru (1931–)
Did Alexander Graham Bell do any market research before he
Steve Jobs
invented the telephone?
People are unlikely to know that they need a product which does not exist.
Vnotes Education 